The Futtbucker Lexicon™
Every term we use. No term we define.
Our moat is the definition, which we own and decline to provide. Definitions provided to date: 0.0. The Lexicon exists so that when a client asks what a word means, we can point to the place where it would be. Each entry is available upon commitment.
Alignmentn.
Everyone facing the same direction. The direction is confidential. Definition available upon commitment.
Bias for Actionn.
Any action. Choose one. Go. Do not choose “define bias for action.” Definition pending action.
Bucketn., v., state of being
A container for things. Also the things. Also, at Level 5, you. See The Bucket. You are inside it.
Circle Backv.
To return to a topic once the person who raised it has left the company. Definition to be circled back to.
Client-Obsessedadj.
Clinically, in some cases. See Deep Integration Services. Definition sealed under NDA.
Deliverablen.
A 400-page document that is delivered. Not opened. Delivered. Definition in the appendix.
Digital Enablementn.
Synergy Enablement™ before we trademarked it. Connects the enterprise so things move faster. Which things, and toward what, are covered in the book. Definition in the book. Book requires 14 fields.
Directionally Correctadj.
Pointing somewhere. Confirmed. Definition directionally available.
Empowermentn.
Authority without resources, decision rights, or a badge that works. Trademark filed the week it was declared dead. Definition: you are empowered to find one.
Findingsn. pl.
It is as bad as you thought. Possibly worse. In the reverse engagement: we did it. Findings are in a bucket.
Full Penetrationn.
Every vertical, front to back, end to end, floor to ceiling. Per our definition, which is sealed. Definition sealed.
Girl Dadn.
A credential. Appears in headlines after Results-Driven. Not audited. Definition: see headline.
Horizontaladj.
What we make your verticals. See Reverticalization for the return trip. Definition lies flat.
Invoicen., v., outcome
The one deliverable that is always opened. The terminal stage of every lifecycle, and, under the Doctrine, the stage after that. The only fully defined term. Definition withheld on principle.
Passionateadj.
The most overused word on professional networks in 2026. We are passionate about that. Definition: results-driven.
Pivotv.
To reverse, before we charged for it. Now deprecated in favor of Reversal Services, which is the same motion with a second invoice. Definition pivoted.
Quick Calln.
Ninety minutes. The link is in the comments. Definition in the comments.
Results-Drivenadj.
Driven by results. Toward results. Results not typical, not atypical, and not, in the actionable sense, results. Definition: passionate.
Reversaln.
A separate engagement. See the Bidirectional Value Doctrine™. Definition reversible.
Stakeholdern.
Someone who remains a stakeholder. 98.7% do. Definition: see Stakeholder-Centric.
Stakeholder-Centricadj.
Centered on stakeholders. Definition: see Stakeholder.
Strategicadj.
Human. Applied to leadership, it scores two buzzwords in one. Applied to Bucketization, it scores a practice. Definition: strategic.
Synergyn.
Between. Currently between. Reported to be circling the drain; the drain is a vertical. Definition: our moat. Not for sale. For lease.
Thought Leadershipn.
Thoughts, led. One sentence per line. Ends in “Agree?” Definition: agree?
Verticaln.
A thing to be penetrated, then laid flat, then stood back up with enhanced posture. Definition has posture.
The Lexicon is maintained by the Futtbucker Institute for Independent Analysis and updated whenever a buzzword is declared dead, at which point we file for it. Terms may be licensed. Definitions may not, as none exist. Definitions provided to date: 0.0.